About the Conference

You don't hear much buzz about consumer-directed healthcare anymore, which is ironic given that quietly high-deductible health plans tied to health savings and health reimbursement accounts continue to grow at a double-digit pace. What's more, the advent of public and private health insurance exchanges driven by healthcare reform is set to reinvigorate the concept of defined contribution health benefits - providing consumers with a variety of health plan choices and an online administrative infrastructure to make the right coverage decisions.

All of which suggests the continued growth of consumerism in healthcare. Or as Kaiser Family Foundation chief executive Drew Altman notes: "Insurance with more 'skin in the game'...is gradually taking over the marketplace because employers have no other way to control costs."

The shift has important implications for health plan profitability, product development, branding and customer service. It also opens up a whole new market for banks and investment companies - which are seeing a dramatic upswing in HSA assets.

The Conference Goal

During Corporate Research Group's The 6th Annual Consumer-Directed Healthcare Forum Conference, you will get the latest industry growth projections, market share data, product breakdowns and strategic developments - both from a health plan and banking perspective. You will also get a frank assessment of whether consumer-directed healthcare actually delivers on its promise of making members better healthcare consumers - from the standpoint of both price and quality. Finally, you will learn how the continued shift to consumer-directed healthcare is changing how health plans think about their customers.

Core Issues Addressed by Key Industry Leaders

• Understand the implications of public and private health insurance exchanges driven by healthcare reform and how this will reinvigorate the concept of defined contribution health benefits - providing consumers with a variety of health plan choices and an online administrative infrastructure to make the right coverage decisions.
  
  
• Get an overview of the market for HSAs, HRAs, and other consumer-directed health plan offerings - including market share data, growth projections, product strategies and the likely impact on plan profits.
  
  
• Learn how health plans are helping by providing members with a wide variety of decision-support tools and information.
  
  
• Assess the key differences between HSAs and HRAs to find out which is most likely to win in the market over the long haul.
  
  
• Understand the role that banks and financial institutions play in consumer-directed healthcare - including an assessment of technology platforms, services and potential threats to health insurers.
  
  
• Hear an honest assessment of whether consumer directed healthcare delivers on the promise of making members better healthcare shoppers - thereby reducing cost and improving quality.

  Confirmed Speakers

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  	John Young Vice President for Consumerism CIGNA (View Biography)		Don R. Powell, PhD President & Chief Executive Officer American Institute for Preventive Medicine (View Biography)
  	Kevin Riley Former Chief Innovation Officer Florida Blue Founder, Former President & Chief Executive Officer GuideWell,Inc (View Biography)		Jody Dietel Chief Compliance Office (CCO) WageWorks, Inc. (View Biography)
  	Michael D. Parkinson, MD, MPH, FACPM Senior Medical Director, Health and Productivity UPMC Health Plan Past President American College of Preventive Medicine		Suzanne Leary Senior Director, Service Engagement Blue Cross Blue Shield of MA (View Biography)
  	Jacqueline Ebbs Director, Consumer-Directed Healthcare Solutions and Sales Support' Blue Cross Blue Shield of MA (View Biography)		Deborah Gordon   Chief Marketing Officer Network Health (View Biography)
  	Kristin Conley Vice President of Marketing Health Care Service Corporation (View Biography)		Mildred Washington Product Manager, Consumer Directed Plans Aetna (View Biography)
  	Scott Decker President, Consumer Transparency Cambia Health Solutions (View Biography)		Jacquelynn Russell Key Accounts Business Executive, Northeast & Mid-Atlantic Regions Humana (View Biography)

   

Conference Agenda

7:00-8:00 Registration and Continental Breakfast

8:00 - 9:00 KEYNOTE SESSION
The Future of Consumerism in Healthcare
High deductible health plans tied to health savings and health reimbursement accounts continue to grow at a double-digit pace. But consumerism in healthcare goes far beyond the HRA and HSA plans. In this keynote address, you'll hear how a leading health plan is approaching consumerism in its entirety-with a clear strategy for growth.

• Find out which CDHP benefit designs drive choice and member engagement
• Learn which consumer decision-support tools work best and why
• Understand how health insurance exchanges will impact consumer decisions

John Young Vice President for Consumerism CIGNA (View Biography)

9:00 - 10:15 PANEL DISCUSSSION
The Role of Health Insurance Exchanges in Consumerism
Consumerism means choice-and like it or not, choice is what health insurance exchanges are going to provide to millions of individuals. On this panel you'll get an update on the role that health insurance exchanges will play in consumer-directed healthcare.

• Learn how to position you plan for success in a consumer-driven exchange.
• Understand how product considerations impact consumer choice.
• Get the inside scoop on legal and regulatory environment surrounding exchanges

	Kristin Conley Vice President of Marketing Health Care Service Corporation (View Biography)
	Deborah Gordon Chief Marketing Officer Network Health (View Biography)

10:15 - 10:30 NETWORKING COFFEE BREAK

10:30 - 11:30 Consumer Healthcare Transparency: The Complete and Integrated Story
Greater healthcare transparency means providing consumers with cost and quality information, allowing them to make better decisions when choosing providers, medical tests, procedures and other services.  We’ll discuss how transparency capabilities and strategies are driving consumer awareness and behavior change, turning patients into informed healthcare shoppers.

Scott Decker President, Consumer Transparency Cambia Health Solutions (View Biography)

11:30 - 12:30 WageWorks Sponsored Case Study: Consumer-Directed Benefits Get Your Attention
Consumer-directed benefits are often buried deep in open enrollment materials and last-of-mind in the benefit decision-making process. See how several employers have raised the bar and got the attention of participants, HR and most importantly, the C-Suite.

• Is it smoke and mirrors? Or are there real opportunities? Step-by-step guidance on getting to a reality.
  
• How do you make wishful thinking a reality? Successful tools to engage participants in the process.
  
• Consumer-Directed Benefits: Get their attention and keep yours! Learn to measure engagement and ROI.
  

Jody Dietel Chief Compliance Office (CCO) WageWorks, Inc. (View Biography)

12:30 - 1:30 NETWORKING LUNCH

1:30 - 2:45 PANEL DISCUSSSION
Power to the Patient: Programs, Technology, and Networks that Support Consumerism
Consumer-directed healthcare at its best empowers consumers-providing information about price, quality and treatment options; offering network options and incentives, including access to low cost self-care and retail healthcare; and providing tools, technology and interventions that help consumers make the best choices possible. 

Finally, you'll learn the status of providing members access to critical pricing and quality information.

• Learn about demand management programs that educate members on proper utilization of healthcare services. 
• Explore trends and development in the availability of price and quality data.
• Gain insights on the evolution of retail healthcare and learn what's coming next.

	Kevin Riley Former Chief Innovation Officer Florida Blue Founder, Former President & Chief Executive Officer GuideWell,Inc (View Biography)
	Don R. Powell, PhD President & Chief Executive Officer American Institute for Preventive Medicine (View Biography)

2:45 - 3:45 PANEL DISCUSSSION
Creating an Effective Communication and Education Strategy
Education and information are keys to the success of consumer-directed healthcare. Health plans can play an important role by providing decision-support tools, research and data to help members make the right choices.

• Learn how to educate consumers on the benefits of funding an HSA.
• Assess strategies to help members understand comparative price and quality data.
• Teach members to choose a risk level that best suits their needs and comfort level. 
• Learn techniques for positively impacting consumer behavior and choice.

	Suzanne Leary Senior Director, Service Engagement Blue Cross Blue Shield of MA (View Biography)
	Jacqueline Ebbs Director, Consumer-Directed Healthcare Solutions and Sales Support' Blue Cross Blue Shield of MA (View Biography)
	Mildred Washington Product Manager, Consumer Directed Plans Aetna (View Biography)

3:45 - 4:00 NETWORKING COFFEE BREAK

4:00 - 4:30 Creating Innovative Ways to Drive Member Engagement
It is vitally important for CDH Plans to empower consumers to achieve better wellness and make the shift to healthy lifestyles. In this session you will hear how leading managed care plans are putting the member in the driver seat though programs and key measurement tools. Additionally attend this session to:

• Understand why wellness and engagement are valuable tools within CDH
• Explore best practice strategies to achieve maximum engagement rates and empower consumers
• Learn how to properly track this data and utilize it appropriately

Jacquelynn Russell Key Accounts Business Executive, Northeast & Mid-Atlantic Regions Humana (View Biography)

4:30 - 5:00
Next Generation CDHP's for Employers:  Maximizing Health, Productivity and Care Transformation
Account-based consumer-directed health plans create unique, immediate and ongoing value for employers that seek to improve the health and productivity of their work forces.  Next generation CDHP's can accelerate improvements in care financing and delivery particularly when coupled with robust consumer- and patient-centric shared decision-making and local market delivery innovations. 

• Assess the latest trends and innovations in consumer-directed healthcare.
• Learn how employers are leverage CDHP to improve care quality and reduce cost.
• Get the inside scoop on the role of healthcare financing in shared decision making

Michael D. Parkinson, MD, MPH, FACPM Senior Medical Director, Health and Productivity UPMC Health Plan Past President American College of Preventive Medicine

5:00 Conference Concludes