Research Reports & Market Briefs

Member Retention and Engagement - A Guide to Health Plan Online Initiatives

Learn How Health Plans Are Reducing Medical Costs and Improving Quality Through the Use of Online Member-Centric Decision-Support Tools

Health plans are developing a wide variety of online decision-support tools to engage members with the hopes of delivering on the original promise of managed care - better quality healthcare at a lower cost.

Member Retention and Engagement – A Guide to Health Plan Online Initiatives, an all-new 100-page report, shows you how to take advantage of these new technologies to drive member-engagement, better outcomes and lower cost.

Online support has moved well beyond static provider directories to include online prompts and reminders, health risk assessments, outreach, e-visits, chat rooms, support groups, pricing calculators, personal health records, wellness, case management and a variety of other interactive engagement tools - all with the same goal: helping to foster deeper member involvement and conscientious health management.

Member Retention and Engagement – A Guide to Health Plan Online Initiatives shows you...

• How Blue Cross Blue Shield of Florida's in-house worksite wellness program impacted the medical claims and health management of its HSA-single employee option
• How Premera's Case Management Tool saves over $10 million a year in hospital costs
• How Cigna's Health Risk Appraisal tool led to lower medical and drug costs among CDHP members
• The impact of Humana's personalized EOBs on transparency and health literacy
• Aetna's uptick in decision support tool utilization among CDHP members

Member Retention and Engagement – A Guide to Health Plan Online Initiatives not only outlines the success stories of leading health plans, but highlights case studies of large employers such as Florida Power and Light, Pitney Bowes and Intel that have succeeded with decision-support initiatives of their own.

About the Authors:

Alicia Chung, Senior Editorial Analyst, Corporate Research Group, manages the competitive market analysis consulting projects for CRG. She is the co-author of ROI and Outcomes of Wellness Initiatives, Best Practices of On-Site Employee Health Clinics, and The Consumer-Driven Healthcare Revolution: Myth or Reality?. Before joining the CRG team, Alicia served as a pharmacy contracting and compliance analyst for IMS Health. Her work includes research and consulting on rebate pricing methodologies related to Medicare and Medicaid, training and development of disease management programs, and various public health data management projects. She holds a Master's Degree in public health from Tufts University.

Carl Mercurio, President of Corporate Research Group, overseeing a broad-based franchise in healthcare information publishing. Thousands of healthcare industry executives rely on CRG's commentary, consulting, data and expertise for strategic planning, market research and new product development. CRG's various information products include the Managed Healthcare Market Report, Outlook for Managed Care, and various print and electronic databases and special reports. Mercurio has 20 years of experience in consulting, market analysis, and information publishing. Prior to joining CRG, Mercurio was editorial director of Simba Information, which publishes newsletters and research reports on the media industry. He is a graduate of the University of Connecticut.

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