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Social Media in Healthcare: A Healthplan Perspective

Tuesday, January 5, 2010

12:00 PM - 1:15 PM ET

While other industries have already designed and implemented social media strategies, most of healthcare remains stubbornly behind the curve. Yet the proliferation of social media sites, coupled with the ongoing migration towards consumer-driven health, have created a climate in which healthplans can no longer sit on the sidelines. As newly empowered healthcare consumers turn to the web for advice and support, health plans must be prepared. Join us, as a panel of experts discusses the role of social media and online communities in healthcare as well as provides current examples of how healthplans are successfully harnessing its power.


Learning Objectives

  • Social Media and Healthcare: Health economist/consultant Jane Sarasohn-Kahn on the role of social media in healthcare, what healthplans need to know, benefits, barriers to adoption, HIPAA concerns
  • Humana Innovations Center: Greg Matthews explains how the healthplan is using social media for a variety of functions, including marketing, Medicare/pre-retiree outreach and employee recruiting
  • The Healthcare Scoop.com: MaryAnn Stump of Blue Cross Blue Shield Minnesota demonstrates how it uses social media to connect with consumers and providers, including some initial legal issues, also future business models in social media

Speakers

Jane Sarasohn-Kahn

Jane Sarasohn-Kahn
THINK-Health / Health Populi blog

Mary Ann Stump

Mary Ann Stump
BCBSMN

Greg Matthews

Greg Matthews
Director of Innovation
Humana


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About our Speakers

Jane Sarasohn-Kahn is a health economist and management consultant who has worked with health care stakeholders in the U.S. and Europe for over two decades. Jane founded THINK-Health, a strategic health consultancy, in 1992 after spending a decade as a health care consultant in firms in the U.S. and Europe.  Jane's projects focus on the nexus of health care and technology applying the tools of scenario and strategic planning, qualitative market research, forecasting, and health policy analysis. Jane is a columnist for iHealthBeat, an online publication of the California HealthCare Foundation, where she writes about health and technology. Jane also writes the popular Health Populi blog. Jane sits on the advisory boards of the Health 2.0 conference and Emdeon's U.S. Health Efficiency Index project. Jane wrote the seminal white paper, The Wisdom of Patients: Health Care Meets Social Media, on behalf of California HealthCare Foundation, in April 2008. Her follow-up paper, Participatory Health: Online and Mobile Tools Help Chronically Ill Manage Their Care, was published in September 2009 by the Foundation. Follow Jane on Twitter @healthythinker.

MaryAnn Stump, senior vice president and chief strategy and innovation officer, Blue Cross and Blue Shield of Minnesota, and president, Consumer Aware, is a recognized leader in health care consumerism, inviting health care providers and stakeholders to work collaboratively toward providing consumers with the information they need to make meaningful health care decisions. A passionate advocate for health care reform, she has engaged employers, health care providers and policy makers in viewing health care from the consumer's perspective and encouraging innovations in health care delivery.

Greg Matthews is Director of Consumer Innovations at Humana. After spending a career helping to build and operate businesses, Greg is now focused on using social media to create different kinds of interactions with consumers - with the goal of supporting a social revolution in health. During his tenure at Humana, he has had responsibility for the start-up HR operations for joint venture companies like Green Ribbon Health and Sensei, and in Humana's first European subsidiary in London. Most recently he launched the health industry's first twitter search tool, myTPSreport.com, and designed and launched CrumpleItUp.com, where he blogs regularly.

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