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Effectively Marketing to Seniors while Driving Administrative Cost Savings, Efficiencies and Compliance
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Wednesday, April 7, 2010
1:00 PM - 2:00 PM ET

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Sponsored By:
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Are you ready? The opportunity within the senior market is expected to explode with the baby boomers coming of age. At the same time, deep reimbursement cuts, rising medical trends and increased CMS oversight require health plans offering Medicare Advantage plans to be efficient and transparent. During our April Webinar, Michael Kavouras, National Medicare Advantage Compliance Lead at CMS, will discuss CMS marketing regulations and practical tips that organizations can use to ensure their marketing is in full compliance. Additionally, David Sockel, Senior Vice President at Connecture, and Gene Devine, Executive Vice President at MedicareCRM, will discuss how health plans can leverage technology to identify, prioritize, and attract members in the senior market, all while being transparent about their compliance with CMS rules and regulations.
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Learning Objectives |
This Webinar examines:
- The current size of the senior market and growth projections
- The CMS perspective on progressive compliance in the Medicare Advantage program
- Practical tips for organizations wishing to stay in compliance with CMS
- Strategies and tactics for organizing marketing operations and managing sales distribution channels
- Analytic member profiling and predictive modeling for a higher ROI on direct mail lists
- Web 2.0 tools that ensure agents remain CMS compliant from wherever they operate
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Speakers |
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Michael Kavouras National Medicare Advantage Compliance Lead CMS |
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David Sockel Senior Vice President Connecture |
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Gene Devine Executive Vice President MedicareCRM |
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Webinar Registration
Complimentary Webinar - No Fee
Or call: 800-647-7600
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About our Speakers
Mr. Kavouras joined the Centers for Medicare and Medicaid Services in 1998. In his 12 years of experience with the Agency, he has held numerous leadership positions in the Medicare Advantage (MA) and Prescription Drug Programs, in both CMS' Central Office and the Chicago Regional Office. Currently, Mr. Kavouras is the national Medicare Advantage Compliance Lead in the Division of Medicare Advantage Operations in CMS' Central Office. In that role, he oversees and coordinates the implementation of compliance actions taken against MA Organizations and leads CMS' national marketing surveillance activities. Previously, Mr. Kavouras also served as the acting Director in the Division of Medicare Advantage Operations and was the national account management team lead for the Prescription Drug Benefit program.
Mr. Kavouras also has five years of experience in the Chicago Regional Office, including roles as the special assistant to the Associate Regional Administrator and as the Managed Care Operations Team Lead in the Division of Medicare Operations.
Mr. Kavouras holds a Bachelor's degree from the University of Illinois and a law degree (J.D.) from DePaul University with an L.L.M in Health Law. Mr. Kavouras is a licensed attorney in the State of Illinois.
David has more than 20 years of experience in operations, sales and strategy for Fortune 500 and top-tier consulting firms, including nearly 20 years experience in the health care industry. As a co-founder of Connecture, David has held a number of positions , including business and corporate development, client contracting, and product pricing. In his current position, he is responsible for all sales and corporate development, including developing and managing strategic partnerships.
Gene Devine is executive vice president for MedicareCRM. In his leadership capacity, Mr. Devine is principally responsible for guiding the company''s new client acquisition and business development strategies accelerating the company''s growth. Additionally, he oversees the formulation and deployment of the company''s direct marketing, analytic and lead generation services for the healthcare clients they serve. These direct marketing services include strategy formulation, predictive modeling, direct mail creative services, and print production and direct mail deployment services.
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