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Member Communications 2.0: Executing Member Communications In Today's Perfect Storm

Tuesday, March 23, 2010

2:00 PM - 3:00 PM ET

Sponsored By:

With rapid changes in the market, new economic realities, and increasing competition, executing effective member communications is more important than ever before. All of these forces are creating a "perfect storm" that is leading to unprecedented levels of member confusion and uncertainty. Now is the time to differentiate yourself from your competition and take your member communications to the next level.

Attend this webinar to learn how leading health plans are redefining how they communicate with their members in order to acquire and retain members, through a highly personalized experience.


Learning Objectives

  • Current Market Assessment
  • Technological Advancements
  • 5 Principles for Executing Effective Member Communications

Who Will Benefit?

  • Managed Care Organizations
  • Health Plans
  • Third Party Administrators and other Payors
Speakers

David Koterba
Senior Vice President, HealthCare Markets
Merrill Corp

Donald Dew
Automated Document Factory Solutions
InfoPrint Solutions Company


Webinar Registration


Complimentary Webinar - No Fee



Or call: 800-647-7600

About our Speakers

For nearly a decade, David has worked exclusively in the health care industry, supporting organizations with their marketing and communications needs. David is an experienced strategist and dynamic problem solver, whose insight has aided countless health plans and organizations in crafting and executing effective member communications.

Prior to supporting insurance plans, David worked for them. He spent the first half of his career working in the marketing departments of various insurance carriers focusing on member acquisition and retention. David holds a Bachelor of Arts degree in Marketing and Advertising from The Ohio State University.

Merrill's Healthcare Solutions facilitate personalized member communications with our integrated print and fulfillment process. Our best of breed programs make communications more effective in an increasingly challenging and compliance-driven market.

Donald is the Automated Document Factory Solutions Manager (ADF) for InfoPrint Solutions Company, a joint venture of Ricoh and IBM. InfoPrint provides digital output solutions for enterprises of all sizes, with special focus on Precision Marketing and Workflow enablement.

InfoPrint has been building high integrity ADF workflows since the late 1980's, and estimates the total annual number of mail pieces under control of InfoPrint ADF solutions globally to be nearly 20 billion. Donald sets InfoPrint’s ADF go-to-market strategy and creates industry awareness in how ADF solutions can reduce operational costs and help comply with regulatory requirements.

Prior to joining InfoPrint Solutions Company, Mr. Dew was a Senior Account Executive with Eric Mower and Associates, an integrated marketing communications agency with specializations in business-to-business marketing, retail, public relations and brand promotion.

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